Campaign

Granite

A winter campaign shot above the tree line, in black and white.

Client

Granite Outdoor

Discipline

Campaign

Year

2025

Index

003

The story

Granite Outdoor

The brief

An outdoor label wanted a winter campaign that stood apart from bright, smiling ski adverts.

What we made

One idea, shot in black and white above the tree line, cut for posters, shop windows and social.

The result

A campaign that ran for two seasons without a refresh.

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